Final Evaluation

I wanted my final adverts to present a young service to attract the targeted audience. I'm happy with how my final adverts came out and believe it fits the brief well. I believe my adverts hit the target of an Essex food service in a subtle way, so that nobody gets offended. I like the consistency of colour and font throughout my adverts and they show to sides of the service, The deliver and the customer.
The last advert differs from my mock design as the angle I wanted to take the photo at didn't work, due to the reflection of the sky on the windscreen, I also changed the position of my logo, headline etc. All the photos were set up and taken by me .

Construction

First thing I did to construct my advert was make a clipboard with the dimensions as mention in the screenshot to the side. I then created bleeds of 0.5cm and 1cm so that I will not chop off any of my work when I print off my final adverts. I then added all of my images to the pages. My first task was to cover all of the logos on the props I used. To do this I used the pen tool to outline to boxes- like the first image of the pizza boxes- and then right clicked. I then chose fill subpath, chose the colour with the colour picker of the original box. This created the box shape without the logo from Pizza Hut. I did this on all of my adverts. My Next step was to copy the logo from when  I created it onto the advert. To do this I reopened the Photoshop document and quick selected the logo. I then copied and pastes it onto all of my adverts. I then had to make my headline, add my slogan and taglines. I used the same font on all of my headlines which was Gabriola . I also changed the colour of the font to a more subtle colour s the advert survey results wanted. I changed the colour depending on the colours in the advert. For example, the first advert was a red colour from Olivia's top. Whereas, the second one is the yellow colour from the chip packet. I had the slogan as the same pink colour throughout. I then added a fake website and twitter account on the bottom to promote how to find the company. I would have liked to use an app store logo to show there's an app. However, I wasn't sure whether that would be allowed. Lastly I added a tagline like, "students get 10% off" which are not show on the screenshots.

Final Adverts:

Cating, Props & Costumes

When looking for models for my adverts, I wanted to uses both genders and different ethnicity's.
However I had limited time to get the adverts done and could not find models available to do this. Instead I had to use two teenage white girl models.

Name: Hannah

Age: 16
Reason why they were chosen: Hannah was chosen as she presents the targeted audience and can be used as both a teenager at home but also as a friendly approachable delivery driver

Name: Olivia
Age:17
Reason why they were chosen: Olivia was chosen as she can be seen as a typical 'moody' Essex girl, who can be connoted as the popular girl. However she can also be used as a delivery driver to show a 'cool' side of the company.

Props;

The props I will use are takeaway boxes from pizza hut and McDonalds, makeup, phones, wine bottle and glass and lastly a car.

 

Costume:

The outfits will enquire a red t-shirt for the delivery drivers with black bottoms. The drivers will also need their hair up to show that the company is high on food hygiene. For my Kitchen shoot, there will be a tracksuit to show the stereotype the Essex people always wear tracksuits unless they are going out. Lastly, the next costume will be a dressing gown.