Friday, 5 April 2019

Construction

First thing I did to construct my advert was make a clipboard with the dimensions as mention in the screenshot to the side. I then created bleeds of 0.5cm and 1cm so that I will not chop off any of my work when I print off my final adverts. I then added all of my images to the pages. My first task was to cover all of the logos on the props I used. To do this I used the pen tool to outline to boxes- like the first image of the pizza boxes- and then right clicked. I then chose fill subpath, chose the colour with the colour picker of the original box. This created the box shape without the logo from Pizza Hut. I did this on all of my adverts. My Next step was to copy the logo from when  I created it onto the advert. To do this I reopened the Photoshop document and quick selected the logo. I then copied and pastes it onto all of my adverts. I then had to make my headline, add my slogan and taglines. I used the same font on all of my headlines which was Gabriola . I also changed the colour of the font to a more subtle colour s the advert survey results wanted. I changed the colour depending on the colours in the advert. For example, the first advert was a red colour from Olivia's top. Whereas, the second one is the yellow colour from the chip packet. I had the slogan as the same pink colour throughout. I then added a fake website and twitter account on the bottom to promote how to find the company. I would have liked to use an app store logo to show there's an app. However, I wasn't sure whether that would be allowed. Lastly I added a tagline like, "students get 10% off" which are not show on the screenshots.


Final Adverts:

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