Audience research and feedback

Socio-economics - GEARS

Gender

Ethnicity 

Age

Region (Regional identity)

Social Economics

Gender -  My target audience is both female and male and i will represent this by my models being both male and female due to it being a food delivery service it was simple for me to make the advert diverse to both genders.

Ethnicity - Even though Essex is culturally diverse, i am limited to certain ethnicity's of models. If i had i wider option i would make my advert diverse by using different models. 

Age - My target audience ranges from the ages of 16-25 i will represent them by using bright colours and my logos being targeted to younger audiences such as bright red and a font which present a graffiti look.

Region - The region of this advert is targeted towards people from Essex and i will represent them in various ways. Such as the slogan ' It's Peng, innit'  which Essex people are stereo-typically known for saying. My models will also represent Essex by wearing the typical clothes and looking the same such as my female model using fake tan.

Social economics - For my advert i will target people from middle and working class due to them being the ones who would be financially stable to order takeaway and other expenses for leisure.

I will also target students due to the stereotype that they only eat takeaway food opposed to home cooked meals as well as an average student fitting the target age.

Question for my survey:

1.  How Old are you ?
2. are you from the Essex region
3. would you think this advert was gender neutral
4. do you like my logo
5. Do you think my slogan of "It's Peng, Innit " links to the Essex stereotype. If not explain why?
6. Do you agree with the colour red being used in a food advertisement?
7. What are your initial thoughts of my mock up photo?
8. Do you think my location shots for my advert are appropriate?
9. Can i Make it more Essex related?
10. How can i improve my advert?

The responses:

Summary:

My survey was answered by 15 people who all identified in the target audience for the adverts. 88.9% of the respondents also come from the Essex region so are reliable for if my adverts are approaching the audience correctly. This data suggests that the survey results are  highly relevant to the target audience of 16 - 25 year olds in Essex.   

The survey results were showed that 100% of the respondents were positive about the locations of my adverts and that my logos are good.  This provides a confident indication that the adverts are suited to the target market.  A concern for me was that my adverts are not stereotypical enough. Through the answers from my survey I found that most people agreed that I could make my adverts more Essex related by added Essex models, which I will hopefully do in my final adverts with the costumes etc. Next I asked people about their thoughts on my slogans and the colours I had picked. 90% of people said my slogan was very Essex relates and like it. When making my survey, I wanted to find peoples opinions of red being used in the advert. Red is a significant colour for love and can connotate peoples love of food. I wanted red to be shown throughout all four of my adverts through the costumes and font colours. The colours used were meant to be gender neutral and link to the colours used on the packing of the product.  When I asked if the Respondents felt that the adverts were gender neutral, 87.5% were positive.

When asked how could the advert be improved, there were a number of suggestions, the main conclusions from there responses is that some further adjustments to the font colour are necessary, to make the colours smoother.