Mock Up designs

 

 

 This is my first mock up. I took this image of a front door from Google as it's very similar to what one of my adverts will look like. I came up with the head line "Why leave the house? we'll deliver! " as I thought it had correlation to the image and also add a sense of need in the audience as they will have likely dealt with the pain of a situation where they didn't want to leave the house but had to, to get something for dinner. I placed the logo in the top right as it was an empty space, which I wanted to fill and then I placed the slogan "It's Peng, Innit? " under it.  I put the headline in the bottom as that was also an empty space. I then added a image of a person holding a pizza box in the door, which was also found on google, using the quick selection tool then coping and pasting. My text is a red/orange, to match the logo, however in my actual advert my font colour may differ depending on the background of the image. I will also be using a thinner stroke around the headline in my final piece. Also in my final advert I will probably add a strap line under the heading saying "students get 10% off" to get a liking from students in the targeted audience age group.

Like above, the photo of the car and the delivery driver are both from google. I don't like this mock as much as the other one as It was harder to create on Photoshop so it doesn't look as clean cut.one thing I like about this mock is how it presents the angle I want to take my advert at and also shows the exact movement I want the model to do. To create this, I got the driver and quick selected the image and copied and pasted. I then inverted the image so I could remove certain parts of the image to make it look real, eg- making the arm go being the wheel. This mock also how my original idea for a headline, "On it like a car bonnet" to show humour in the Essex slang. This also shows how the food service is fast. However, when showing this In my survey I found that this headline was not a best fit for the advert.